Netflix Case Study:
- Netflix was established on August 29, 1997, in Scotts Valley, California by Reed Hastings and Marc Randolph
- Netflix was initially a rental company, renting and mailing out DVDs to customers
- Netflix connects people together, and allows audiences to view content from around the world, offering subtitles in various languages, as well as dubs
- In April 2017, Netflix had reached 100M subscribers
- As of 2017, Netflix was available in 190 countries, half of subscribers being from the United States
- In 2007, Netflix expanded into the VOD service it is known for today
- Since Netflix has such an extensive library, it has allowed for the phenomena of binge-watching
- Since Netflix did not own the content in their library, with no guarantee that it would permanently stay there, they started to create their own movies and TV shows.
- The first Netflix Original was launched in 2013, a show called 'House of Cards'.
- By 2016, Netflix had created over 126 original programs a year