Avengers Endgame Case Study: 360 ° Marketing: A marketing strategy that focuses on reaching the target audience across multiple platforms and channels. Immersive Marketing: A type of marketing used to create an emotional connection with the consumer, using interactive and immersive technologies/platforms to create a personalised and appealing experience. Viral Marketing: A style of promotion that relies on the audience to generate and push the message of a product or service, generally using social media. Hype: To promote or publicize (a product or idea) intensively, often exaggerating its benefits. Buzz: An feeling of intense enthusiasm, interest, excitement, or exhiliration. Buzz is more natural; word-of-mouth publicity from the people about something they are excited about. Global Marketing Campaign: A marketing campaign intended to advertise products or services to a global, rather than local, or regional audience. Avengers Endgame Box Office: $2.799 Billion info: trailers:
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