WWDITS Marketing Techniques:
-Two actors showed up at Armageddon as their characters, sitting at the back of a Q&A session with black umbrellas to 'protect' them from the sunlight
-The film ran an art competition, encouraging people to send in lots of different fan art, the winner supposedly having their design printed and used in various cinemas, as well as attending the premiere.
-As a part of the marketing campaign, the film changed the Wellington sign in New Zealand to 'Vellington'
-In addition to this, a TradeMe account delicious_necks was made, selling various items which featured in the flat. The auctions were done in character, written by various vampires in the film, telling certain stories
Example
-One of the actors, Cori Gonzalez-Maucer did an interview with the University of Auckland
- Profiles were created for some of the characters on New Zealand dating site FindSomeone
- A special FaceBook page was created for the film, containing posts and videos complimenting the film, alike to the special features available on a Blu-Ray film.