Air New Zealand Video:
- As of June 2023, the video has amassed 22 million views, and 231 likes.
- The video has Elijah Wood (Frodo), Dean O'Gorman (Fili), Sylvester McCoy (Radagast), Peter Jackson (Director), Taika Waititi (as Gandalf), and other actors who play some of the dwarves.
- The video showcases iconic symbols/costumes/characters. For example, the lady at the start is wearing a hat like Radagast's, flight attendants are dressed like a elves, and there is a statue of Gollum in the airport, as well as orcs, giant rabbits, the eagles, the one ring, a pipe, Sting (sword), elven armies, as well as the iconic Hobbit door.
- In addition to these, the film showcases New Zealand scenery, as well as the iconic bungee jump and kayaking experiences, ending on a few shots of the beautiful Hobbiton.
- By featuring all these characters, symbols, and iconography of Middle Earth from the Hobbit, the government has an opportunity to showcase New Zealand scenery, and makes visitors want to see the places showcased in the film, such as Hobbiton and some of the landscapes present. So rather than wanting to make money on the films alone, the government chooses to fund films which showcase the country and culture, and are likely to attract fans, aiming to earn the money through tourism instead.
- New Zealand is popular worldwide for being the place where both The Hobbit and Lord of The Rings trilogies were filmed.